About Premium Entertainment & Events

Premium are creative visionaries in global events and entertainment with some 30 years’ experience, having produced events in over 40 countries to date for 100s of millions of people.

Combining meticulous German planning and efficiency with a true understanding of Middle Eastern culture and sensitivities, they embody a contemporary approach to traditional entertainment and provide a luxury and efficient execution of events at any scale and any budget.

Who They Are / History Overview

Founded in Berlin, Germany in the early 2000s and originally focussing on the concert touring industry, they found their way to Doha almost a decade later. Headquartering themselves within the city they soon saw success in the retail sector, winning a long-term contract to produce the Mall of Qatar’s entire daily entertainment package which even included consultation on the architecture of the building to correctly incorporate their ascending stage into the centre of the building.

They are accountable and highly professional with a painstaking eye for detail in their productions, taking great pride in leaving their clients with unforgettable experiences, every single time.

What They Do / Client Capabilities


Among the Premium team are specialists in the reliable handling of issues around large scale events: public and VIP security, safety planning, floor coverage, seating, fencing and barriers, furniture, portacabins, toilet cabins, staging, and scaffolding. They are at home in stadiums, arenas, and other large scale venues all over the world and they know how to install infrastructure for their events.


Talent Booking:

A big name crowns every live event and Premium’s booking department has long term expertise in sourcing and booking superstar appearances of any kind. They can offer any name, from music to sports, from Hollywood to politics, from economy to science. Bands, singers, comedians, speakers, motivators, chefs – they get them all for you, without any intermediaries, a carefree package with no hidden costs. They negotiate and execute contracts, handle taxes, travel, production, and are on ground to handle the entire appearance. From Celine Dion to Shakira or Steve Aoki. You name it and Premium has worked with them or can get hold of them at the most competitive price.


Sporting Sector:

Premium have loaded (and unloaded) tonnes of mud in stadiums for freestyle motocross shows, they have shipped fight rings around the world for wrestling events have been the company that brought WWE to Qatar, provided entertainment acts for FIFA fan zones and even staged boxing events in cattle market halls. Implementing sports events is always a huge challenge but the response and emotions of the fans make it all worthwhile for the Premium team.


Fashion Sector:

More recently Premium have developed a fashion arm comprising of a wide network of market experts, leading creatives and agencies as well as affiliated influencers and key industry players both in the GCC and globally. They can deliver fully integrated 360° projects from concept to promotion and delivery, creating strategic integrated experiences that leave a lasting emotional impression and human connection between brands and their target audiences.


Contact The Partner

Only when everybody leaves an event with shining eyes and a smile on their face, have Premium done their job. All in all, Premium is well established in the market and able to help with almost any brief in the events and entertainment sector. Feel free to get in touch: